• Skip to main content
  • Skip to after header navigation
  • Skip to site footer
Digital Marketing Agency

Fast Frigate Digital Marketing

Chart a Bold New Digital Marketing Course

  • Home
  • Services
    • Search Engine Optimization
    • Local SEO Services
    • Search Engine Marketing
    • Online Reputation Management
    • Managed Content Strategy
    • Graphic Design & Advertising
    • Other Digital Marketing Services
  • Process
  • Work
  • About
  • Resources
  • Contact

David Pye's Content

Digital marketing enthusiast for almost 30 years.

About Dave Pye

As the Founder and CEO of Fast Frigate Digital Marketing, my career began in 1998 at one of Boston’s pioneering specialized agencies. A Canadian native, I enjoy hockey, Frank Sinatra, writing about AI and SEO, old movies, and am the proud parent of a one-eyed Boston Terrier. Feel free to connect with me regarding any online marketing related questions.

AI Tools, Content Strategy · 04/17/26

Why Our “Fathom” Tool Changes the SEO Quality Conversation

Fathom Rater by Fast Frigate rates any URL against Google's September 2025 Search Quality Evaluator Guidelines, scoring E-E-A-T, YMYL compliance, content quality, and spam signals across 7 weighted categories.

Read MoreWhy Our “Fathom” Tool Changes the SEO Quality Conversation
AI Tools, Pro Tips · 02/06/26

Using Screenshots with AI: Why Showing Beats Telling

Multimodal AI prompting is the practice of supplying AI tools with visual inputs – screenshots, annotated images, or UI captures – rather than text descriptions alone, allowing the model to analyze the same on-screen context the user is working from. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, developed this workflow through …

Read MoreUsing Screenshots with AI: Why Showing Beats Telling
Technical SEO, Algo Updates · 11/25/25

Interpreting the Last Three Google Core Algorithm Tweaks

Google's explosive 2024-2025 core updates - December's content cull, March's E-E-A-T enforcement, June's satisfaction surge - slashed some thin site's traffic by 80%. Reclaim dominance: Infuse real evidence, expert bios, and intent-deep guides with videos & schema.

Read MoreInterpreting the Last Three Google Core Algorithm Tweaks
AI provenance definition
AI Tools, GEO, Reporting · 11/24/25

How to Track Your AI Search Visibility: Tools, Metrics, and Provenance

Is your brand invisible in AI search results? This guide decodes "AI provenance" and Generative Engine Optimization (GEO) to help you take control. Discover essential tools to track mention rates, secure authoritative citations, and convert AI visibility into real revenue. Future-proof your strategy and start dominating generative answers today.

Read MoreHow to Track Your AI Search Visibility: Tools, Metrics, and Provenance
AI Tools, SEO and AI · 11/18/25

Stop Using One AI for Everything: Match LLM Models to Tasks

LLM model selection for digital marketing is the practice of matching specific large language models to distinct content and campaign tasks based on each model’s measurable output characteristics – rather than defaulting to a single AI tool for all work. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, ran a controlled experiment …

Read MoreStop Using One AI for Everything: Match LLM Models to Tasks
Update old articles for SEO and traffic.
Content Strategy · 10/18/25

How to Turn Old Articles into High-Performing SEO Assets

In terms of SEO strategies, is the updating / redevelopment of older content worthwhile? YES! In fact, it's one of our very favorite. Once a blog post ages, it isn't a write-off. It's part of your invaluable library of opportunity. Let us show you how a new coat of paint will do wonders.

Read MoreHow to Turn Old Articles into High-Performing SEO Assets
Uncategorized · 08/21/25

Vermont Digital Marketing’s Most Competitive Verticals

What are Vermont's most competitive business verticals in terms of digital marketing? Wouldn't YOU like to know? Entrepreneurs and existing SMBs face intense competition. It’s not a big state. Learn how to adapt.

Read MoreVermont Digital Marketing’s Most Competitive Verticals
SEO and AI, AI Tools · 07/11/25

The Alligator Effect: Why AI Search is Devouring Your Clicks

AI search summaries now deliver answers instantly, making it harder to drive site visits from SERPs. Find out how to stand out and capture high-value visitors in spite of this new alligator era.

Read MoreThe Alligator Effect: Why AI Search is Devouring Your Clicks
SEO and AI · 06/25/25

Can Schema Improve AI Search Results for Ecommerce Sites?

Learn how schema markup strengthens AI search and tool inclusion results for ecommerce sites by improving product visibility, CTR and conversions.

Read MoreCan Schema Improve AI Search Results for Ecommerce Sites?
Humblebrag · 06/05/25

AI Summary Inclusion: Fast Frigate’s Mini-Milestone

Let us regale you with the tale of how Fast Frigate earned our first non-branded AI overview citation in Google Gemini. We might just know what we’ve been talking about.

Read MoreAI Summary Inclusion: Fast Frigate’s Mini-Milestone
Pro Tips, GEO · 05/13/25

Why Schema Markup Is Essential for AI Inclusion

Want your content cited in AI summaries? Schema markup helps platforms like Perplexity and Gemini understand your pages for better inclusion.

Read MoreWhy Schema Markup Is Essential for AI Inclusion
Pro Tips, SEO Strategy · 05/03/25

How to Future Proof SEO in 2025

An in-depth look at the changes impacting SEO in 2025 - including the importance of impressions, E-E-A-T, optimizing for user engagement, and future proofing your strategy.

Read MoreHow to Future Proof SEO in 2025
  • Page 1
  • Page 2
  • Next

Fast Frigate Digital Marketing

41 Greene St., Burlington, VT 05401

© 2026 Fast Frigate LLC ~ All Rights Reserved

Connect with us on LinkedIn
Follow Fast Frigate on X
Follow us on Facebook