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SEO and AI

AI Tools, SEO and AI · 11/18/25

Stop Using One AI for Everything: Match LLM Models to Tasks

LLM model selection for digital marketing is the practice of matching specific large language models to distinct content and campaign tasks based on each model’s measurable output characteristics – rather than defaulting to a single AI tool for all work. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, ran a controlled experiment …

Read MoreStop Using One AI for Everything: Match LLM Models to Tasks
SEO and AI, AI Tools · 07/11/25

The Alligator Effect: Why AI Search is Devouring Your Clicks

AI search summaries now deliver answers instantly, making it harder to drive site visits from SERPs. Find out how to stand out and capture high-value visitors in spite of this new alligator era.

Read MoreThe Alligator Effect: Why AI Search is Devouring Your Clicks
SEO and AI · 06/25/25

Can Schema Improve AI Search Results for Ecommerce Sites?

Learn how schema markup strengthens AI search and tool inclusion results for ecommerce sites by improving product visibility, CTR and conversions.

Read MoreCan Schema Improve AI Search Results for Ecommerce Sites?

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