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Fast Frigate Digital Marketing

Chart a Bold New Digital Marketing Course

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Content Strategy

A pirate frustrated by his LLM's use of em dashes.
Content Strategy, AI Tools · 09/02/26

How the Em Dash Became an AI Writing Cliche

The em dash is legitimate punctuation, but its frequent use by LLMs has become an AI writing cliche. Learn why the association formed, why it cannot prove authorship, and how editors can use prompts, alternatives, and final release checks to keep AI-assisted copy on brand.

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AI Tools, Content Strategy · 04/17/26

Why Our “Fathom” Tool Changes the SEO Quality Conversation

Fathom Rater by Fast Frigate rates any URL against Google's September 2025 Search Quality Evaluator Guidelines, scoring E-E-A-T, YMYL compliance, content quality, and spam signals across 7 weighted categories.

Read MoreWhy Our “Fathom” Tool Changes the SEO Quality Conversation
Update old articles for SEO and traffic.
Content Strategy · 10/18/25

How to Turn Old Articles into High-Performing SEO Assets

In terms of SEO strategies, is the updating / redevelopment of older content worthwhile? YES! In fact, it's one of our very favorite. Once a blog post ages, it isn't a write-off. It's part of your invaluable library of opportunity. Let us show you how a new coat of paint will do wonders.

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