Fast Frigate Digital Marketing
Chart a Bold New Digital Marketing Course
Dust off our trustworthy logbook to navigate these ever-changing seas.
Just as frigates once scouted the horizon for opportunities and challenges, we chart a clear course through the latest truths and misinformation. Adventure, and knowledge, await.
Tracking AI search visibility means measuring how often, how accurately, and in what context generative AI systems like ChatGPT, Google AI Overviews, Perplexity, and Claude reference your brand in their answers. For B2B marketers, this matters since pipeline is starting to come from conversations you never see in Google Analytics. This guide from Fast Frigate …
Fathom Rater by Fast Frigate rates any URL against Google's September 2025 Search Quality Evaluator Guidelines, scoring E-E-A-T, YMYL compliance, content quality, and spam signals across 7 weighted categories.
Automotive GEO (Generative Engine Optimization) is the practice of structuring a car dealership’s online presence to be understood, trusted, and cited as a primary source by AI-driven answer engines – including Google AI Overviews, ChatGPT, Claude, and Perplexity – rather than appearing as one link in a list of search results. Written by Chris Nichols …
Multimodal AI prompting is the practice of supplying AI tools with visual inputs – screenshots, annotated images, or UI captures – rather than text descriptions alone, allowing the model to analyze the same on-screen context the user is working from. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, developed this workflow through …
The Brand Entity Stack is a three-layer technical brand SEO framework designed to control how Google’s Knowledge Graph and large language models (LLMs) perceive, trust, and cite a brand across the entire web – not just on its own website. Written by Chris Nichols of Fast Frigate Digital Marketing in Burlington, Vermont, this guide introduces …
Google's explosive 2024-2025 core updates - December's content cull, March's E-E-A-T enforcement, June's satisfaction surge - slashed some thin site's traffic by 80%. Reclaim dominance: Infuse real evidence, expert bios, and intent-deep guides with videos & schema.
Is your brand invisible in AI search results? This guide decodes "AI provenance" and Generative Engine Optimization (GEO) to help you take control. Discover essential tools to track mention rates, secure authoritative citations, and convert AI visibility into real revenue. Future-proof your strategy and start dominating generative answers today.
LLM model selection for digital marketing is the practice of matching specific large language models to distinct content and campaign tasks based on each model’s measurable output characteristics – rather than defaulting to a single AI tool for all work. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, ran a controlled experiment …
In terms of SEO strategies, is the updating / redevelopment of older content worthwhile? YES! In fact, it's one of our very favorite. Once a blog post ages, it isn't a write-off. It's part of your invaluable library of opportunity. Let us show you how a new coat of paint will do wonders.
What are Vermont's most competitive business verticals in terms of digital marketing? Wouldn't YOU like to know? Entrepreneurs and existing SMBs face intense competition. It’s not a big state. Learn how to adapt.
AI search summaries now deliver answers instantly, making it harder to drive site visits from SERPs. Find out how to stand out and capture high-value visitors in spite of this new alligator era.
Your logo is often the first thing potential customers notice. See how investing in thoughtful brand design can help your business attract loyal buyers and build lasting credibility.
