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Resources

Dust off our trustworthy logbook to navigate these ever-changing seas.

Just as frigates once scouted the horizon for opportunities and challenges, we chart a clear course through the latest truths and misinformation. Adventure, and knowledge, await.

GEO: Restructure and format posts for inclusion
Automotive, GEO, Local SEO · 02/23/26

Automotive Customers Are Asking AI. Is Your Dealership the Answer?

A prospective buyer sits in traffic, thinking about replacing their car, and they ask their phone a question. Not a vague search – a real question with context, “What’s the most reliable used SUV for a family of four under $30,000 near me?” The result doesn’t include your dealership. It names three specific vehicles at …

Read MoreAutomotive Customers Are Asking AI. Is Your Dealership the Answer?
AI Tools, Pro Tips · 02/06/26

Using Screenshots with AI: Why Showing Beats Telling

It can see all that shit. Screenshots + AI = massive efficiency gains. End of. You’re typing out detailed prompts, trying to explain what you’re seeing on your screen. The layout, the colors, the strange error message in the corner. The AI gives you a generic “duh” answer. And (in my experience) 80% of the …

Read MoreUsing Screenshots with AI: Why Showing Beats Telling
Brand SEO, Pro Tips, Technical SEO · 01/07/26

The Brand Entity Stack: A Guide to Technical Brand SEO

For the last decade, SEO and “internet marketing” was basically a math problem. You found the keywords, you bought or begged for backlinks, you tweaked your technical specs, and you ranked. Like a malfunctioning, cigarette-burn-laden, 44-year-old tabletop Ms. Pac-Man… that game is history. In 2026, “optimizing” a website is the bare minimum. It’s a gosh …

Read MoreThe Brand Entity Stack: A Guide to Technical Brand SEO
Technical SEO, Algo Updates · 11/25/25

Interpreting the Last Three Google Core Algorithm Tweaks

Google's explosive 2024-2025 core updates - December's content cull, March's E-E-A-T enforcement, June's satisfaction surge - slashed some thin site's traffic by 80%. Reclaim dominance: Infuse real evidence, expert bios, and intent-deep guides with videos & schema.

Read MoreInterpreting the Last Three Google Core Algorithm Tweaks
AI provenance definition
AI Tools, GEO, Reporting · 11/24/25

How to Track Your AI Search Visibility: Tools, Metrics, and Provenance

Is your brand invisible in AI search results? This guide decodes "AI provenance" and Generative Engine Optimization (GEO) to help you take control. Discover essential tools to track mention rates, secure authoritative citations, and convert AI visibility into real revenue. Future-proof your strategy and start dominating generative answers today.

Read MoreHow to Track Your AI Search Visibility: Tools, Metrics, and Provenance
AI Tools, SEO and AI · 11/18/25

Stop Using One AI for Everything: Match LLM Models to Tasks

We tested five leading AI models: Claude 4.5, Perplexity Sonar Pro, GPT 5.1 Teams, Gemini 2.5 Pro, and Grok 4.1 – on identical digital marketing tasks to determine if they exhibit distinct writing styles. The results confirm that, out of the box without training or directives, model personality is a measurable factor in results. Our …

Read MoreStop Using One AI for Everything: Match LLM Models to Tasks
Update old articles for SEO and traffic.
Content Strategy · 10/18/25

How to Turn Old Articles into High-Performing SEO Assets

In terms of SEO strategies, is the updating / redevelopment of older content worthwhile? YES! In fact, it's one of our very favorite. Once a blog post ages, it isn't a write-off. It's part of your invaluable library of opportunity. Let us show you how a new coat of paint will do wonders.

Read MoreHow to Turn Old Articles into High-Performing SEO Assets
Uncategorized · 08/21/25

Vermont Digital Marketing’s Most Competitive Verticals

What are Vermont's most competitive business verticals in terms of digital marketing? Wouldn't YOU like to know? Entrepreneurs and existing SMBs face intense competition. It’s not a big state. Learn how to adapt.

Read MoreVermont Digital Marketing’s Most Competitive Verticals
SEO and AI, AI Tools · 07/11/25

The Alligator Effect: Why AI Search is Devouring Your Clicks

AI search summaries now deliver answers instantly, making it harder to drive site visits from SERPs. Find out how to stand out and capture high-value visitors in spite of this new alligator era.

Read MoreThe Alligator Effect: Why AI Search is Devouring Your Clicks
Design, Branding · 07/09/25

Why Your Business Logo Matters Like Crazy

Your logo is often the first thing potential customers notice. See how investing in thoughtful brand design can help your business attract loyal buyers and build lasting credibility.

Read MoreWhy Your Business Logo Matters Like Crazy
SEO and AI · 06/25/25

Can Schema Improve AI Search Results for Ecommerce Sites?

Learn how schema markup strengthens AI search and tool inclusion results for ecommerce sites by improving product visibility, CTR and conversions.

Read MoreCan Schema Improve AI Search Results for Ecommerce Sites?
Humblebrag · 06/05/25

AI Summary Inclusion: Fast Frigate’s Mini-Milestone

Let us regale you with the tale of how Fast Frigate earned our first non-branded AI overview citation in Google Gemini. We might just know what we’ve been talking about.

Read MoreAI Summary Inclusion: Fast Frigate’s Mini-Milestone
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