Local SEO for Dispensaries: How to Rank on Maps and Get Cited by AI
Cannabis retailers can't buy their way into search. Here's the local SEO and AI-search tactics that can work for your dispensary instead.
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Dust off our trustworthy logbook to navigate these ever-changing seas.
Just as frigates once scouted the horizon for opportunities and challenges, we chart a clear course through the latest truths and misinformation. Adventure, and knowledge, await.
How the Em Dash Became an AI Writing Cliche
The em dash is legitimate punctuation, but its frequent use by LLMs has become an AI writing cliche. Learn why the association formed, why it cannot prove authorship, and how editors can use prompts, alternatives, and final release checks to keep AI-assisted copy on brand.
Google Search Console’s New Generative AI Report: First Week Impressions
Google Search Console’s new Generative AI report shows AI Overview and AI Mode impressions. Here is what first-week data can, and cannot, tell you.
How to Optimize VDPs (Vehicle Detail Pages) For AI Visibility
Automotive vehicle detail pages earn AI citations when they give search engines and answer engines a clear, current, VIN-specific source of truth for your price, mileage, availability, vehicle features, location, and buyer fit. For dealership marketers and inventory teams, Fast Frigate treats AI-ready VDP optimization as turning thin inventory templates into crawlable, structured, locally grounded …
Why AI Won’t Recommend Your VDP: The Three-Layer GEO Fix
Most dealer VDPs are invisible to AI search - not because of missing content, but because of broken architecture. We break down the three sequential layers every vehicle detail page must satisfy to earn citations from ChatGPT, Google AI Overviews, Perplexity and other LLMs: machine trust, comprehension, and recommendation confidence.
Google Just Killed FAQ Rich Results: What It Means for Your Schema
Google removed FAQ rich results in 2026. See what valid FAQPage markup still does, what the evidence says about AI citations, and what to do next.
How to Track AI Search Visibility: A 7-Step B2B Framework
Tracking AI search visibility means measuring how often, how accurately, and in what context generative AI systems like ChatGPT, Google AI Overviews, Perplexity, and Claude reference your brand in their answers. For B2B marketers, this matters since pipeline is starting to come from conversations you never see in Google Analytics. This guide from Fast Frigate …
Why Our “Fathom” Tool Changes the SEO Quality Conversation
Fathom Rater by Fast Frigate rates any URL against Google's September 2025 Search Quality Evaluator Guidelines, scoring E-E-A-T, YMYL compliance, content quality, and spam signals across 7 weighted categories.
Automotive Customers Are Asking AI. Is Your Dealership the Answer?
Automotive GEO (Generative Engine Optimization) is the practice of structuring a car dealership’s online presence to be understood, trusted, and cited as a primary source by AI-driven answer engines – including Google AI Overviews, ChatGPT, Claude, and Perplexity – rather than appearing as one link in a list of search results. Written by Chris Nichols …
Using Screenshots with AI: Why Showing Beats Telling
When you need AI help with something visible on your screen, a screenshot is often more efficient than trying to describe it in text. Screenshots give the model context it cannot reliably infer from a written summary, including an error’s location, an interface state, a layout issue, a chart’s shape, or the settings currently selected. …
The Brand Entity Stack: A Guide to Technical Brand SEO
The Brand Entity Stack is a three-layer technical brand SEO framework designed to control how Google’s Knowledge Graph and large language models (LLMs) perceive, trust, and cite a brand across the entire web – not just on its own website. Written by Chris Nichols of Fast Frigate Digital Marketing in Burlington, Vermont, this guide introduces …
Interpreting the Last Three Google Core Algorithm Tweaks
Google's explosive 2024-2025 core updates - December's content cull, March's E-E-A-T enforcement, June's satisfaction surge - slashed some thin site's traffic by 80%. Reclaim dominance: Infuse real evidence, expert bios, and intent-deep guides with videos & schema.