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Fast Frigate Digital Marketing

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Resources

Dust off our trustworthy logbook to navigate these ever-changing seas.

Just as frigates once scouted the horizon for opportunities and challenges, we chart a clear course through the latest truths and misinformation. Adventure, and knowledge, await.

AI Tools, Content Strategy · 04/17/26

Why Our “Fathom” Tool Changes the SEO Quality Conversation

Fathom Rater by Fast Frigate rates any URL against Google's September 2025 Search Quality Evaluator Guidelines, scoring E-E-A-T, YMYL compliance, content quality, and spam signals across 7 weighted categories.

Read MoreWhy Our “Fathom” Tool Changes the SEO Quality Conversation
GEO: Restructure and format posts for inclusion
Automotive, GEO, Local SEO · 02/23/26

Automotive Customers Are Asking AI. Is Your Dealership the Answer?

Automotive GEO (Generative Engine Optimization) is the practice of structuring a car dealership’s online presence to be understood, trusted, and cited as a primary source by AI-driven answer engines – including Google AI Overviews, ChatGPT, Claude, and Perplexity – rather than appearing as one link in a list of search results. Written by Chris Nichols …

Read MoreAutomotive Customers Are Asking AI. Is Your Dealership the Answer?
AI Tools, Pro Tips · 02/06/26

Using Screenshots with AI: Why Showing Beats Telling

Multimodal AI prompting is the practice of supplying AI tools with visual inputs – screenshots, annotated images, or UI captures – rather than text descriptions alone, allowing the model to analyze the same on-screen context the user is working from. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, developed this workflow through …

Read MoreUsing Screenshots with AI: Why Showing Beats Telling
Brand SEO, Pro Tips, Technical SEO · 01/07/26

The Brand Entity Stack: A Guide to Technical Brand SEO

The Brand Entity Stack is a three-layer technical brand SEO framework designed to control how Google’s Knowledge Graph and large language models (LLMs) perceive, trust, and cite a brand across the entire web – not just on its own website. Written by Chris Nichols of Fast Frigate Digital Marketing in Burlington, Vermont, this guide introduces …

Read MoreThe Brand Entity Stack: A Guide to Technical Brand SEO
Technical SEO, Algo Updates · 11/25/25

Interpreting the Last Three Google Core Algorithm Tweaks

Google's explosive 2024-2025 core updates - December's content cull, March's E-E-A-T enforcement, June's satisfaction surge - slashed some thin site's traffic by 80%. Reclaim dominance: Infuse real evidence, expert bios, and intent-deep guides with videos & schema.

Read MoreInterpreting the Last Three Google Core Algorithm Tweaks
AI provenance definition
AI Tools, GEO, Reporting · 11/24/25

How to Track Your AI Search Visibility: Tools, Metrics, and Provenance

Is your brand invisible in AI search results? This guide decodes "AI provenance" and Generative Engine Optimization (GEO) to help you take control. Discover essential tools to track mention rates, secure authoritative citations, and convert AI visibility into real revenue. Future-proof your strategy and start dominating generative answers today.

Read MoreHow to Track Your AI Search Visibility: Tools, Metrics, and Provenance
AI Tools, SEO and AI · 11/18/25

Stop Using One AI for Everything: Match LLM Models to Tasks

LLM model selection for digital marketing is the practice of matching specific large language models to distinct content and campaign tasks based on each model’s measurable output characteristics – rather than defaulting to a single AI tool for all work. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, ran a controlled experiment …

Read MoreStop Using One AI for Everything: Match LLM Models to Tasks
Update old articles for SEO and traffic.
Content Strategy · 10/18/25

How to Turn Old Articles into High-Performing SEO Assets

In terms of SEO strategies, is the updating / redevelopment of older content worthwhile? YES! In fact, it's one of our very favorite. Once a blog post ages, it isn't a write-off. It's part of your invaluable library of opportunity. Let us show you how a new coat of paint will do wonders.

Read MoreHow to Turn Old Articles into High-Performing SEO Assets
Uncategorized · 08/21/25

Vermont Digital Marketing’s Most Competitive Verticals

What are Vermont's most competitive business verticals in terms of digital marketing? Wouldn't YOU like to know? Entrepreneurs and existing SMBs face intense competition. It’s not a big state. Learn how to adapt.

Read MoreVermont Digital Marketing’s Most Competitive Verticals
SEO and AI, AI Tools · 07/11/25

The Alligator Effect: Why AI Search is Devouring Your Clicks

AI search summaries now deliver answers instantly, making it harder to drive site visits from SERPs. Find out how to stand out and capture high-value visitors in spite of this new alligator era.

Read MoreThe Alligator Effect: Why AI Search is Devouring Your Clicks
Design, Branding · 07/09/25

Why Your Business Logo Matters Like Crazy

Your logo is often the first thing potential customers notice. See how investing in thoughtful brand design can help your business attract loyal buyers and build lasting credibility.

Read MoreWhy Your Business Logo Matters Like Crazy
SEO and AI · 06/25/25

Can Schema Improve AI Search Results for Ecommerce Sites?

Learn how schema markup strengthens AI search and tool inclusion results for ecommerce sites by improving product visibility, CTR and conversions.

Read MoreCan Schema Improve AI Search Results for Ecommerce Sites?
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