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Pro Tips

AI Tools, Content Strategy · 04/17/26

Why Our “Fathom” Tool Changes the SEO Quality Conversation

Fathom Rater by Fast Frigate rates any URL against Google's September 2025 Search Quality Evaluator Guidelines, scoring E-E-A-T, YMYL compliance, content quality, and spam signals across 7 weighted categories.

Read MoreWhy Our “Fathom” Tool Changes the SEO Quality Conversation
Technical SEO, Algo Updates · 11/25/25

Interpreting the Last Three Google Core Algorithm Tweaks

Google's explosive 2024-2025 core updates - December's content cull, March's E-E-A-T enforcement, June's satisfaction surge - slashed some thin site's traffic by 80%. Reclaim dominance: Infuse real evidence, expert bios, and intent-deep guides with videos & schema.

Read MoreInterpreting the Last Three Google Core Algorithm Tweaks
AI Tools, SEO and AI · 11/18/25

Stop Using One AI for Everything: Match LLM Models to Tasks

LLM model selection for digital marketing is the practice of matching specific large language models to distinct content and campaign tasks based on each model’s measurable output characteristics – rather than defaulting to a single AI tool for all work. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, ran a controlled experiment …

Read MoreStop Using One AI for Everything: Match LLM Models to Tasks

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