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Fast Frigate Digital Marketing

Chart a Bold New Digital Marketing Course

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DAVE PYE

Chief Executive Officer

The Captain. Loves one-eyed dogs and The Tragically Hip

Message Dave

Dave Pye’s digital marketing career began in 1998 at Boston’s first dedicated agency.
With over 25 years of experience he was the Director of SEO at Cox Automotive, spearheading all work on Autotrader and Kelley Blue Book.

At Dealer.com, he was part of a 2-man team who recruited and then managed the largest in-house SEO team in the country.  Dave also toured the country as a company SME, and  created a revenue stream which remains one of the company’s most profitable.

Most recently, Dave was Director of Search at Widewail.com – a visionary startup focused on online review and reputation management solutions. He was instrumental in multiple capacities, including: building algorithmic entity authority, all things paid search and technical SEO, content team management, and …doubling organic traffic 4 years in a row. Widewail was acquired in July, 2024.

Today, Dave helps businesses navigate the complexities of online marketing to deliver impactful results through tailored, and innovative, strategies – as CEO, Founder, and Principal Client Partner at Fast Frigate. Secretly Canadian, Dave enjoys hockey, 70’s films, Frank Sinatra, and spending time with his one-eyed Boston Terrier, “Goose”.  He is also, kinda, dedicated to helping businesses achieve measurable results via task transparency, clear communication, content strategy – and elbow grease.

Dave Pye’s Articles

Why Our “Fathom” Tool Changes the SEO Quality Conversation

Fathom Rater by Fast Frigate rates any URL against Google's September 2025 Search Quality Evaluator Guidelines, scoring E-E-A-T, YMYL compliance, content quality, and spam signals across 7 weighted categories.

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Using Screenshots with AI: Why Showing Beats Telling

Using Screenshots with AI: Why Showing Beats Telling

Multimodal AI prompting is the practice of supplying AI tools with visual inputs – screenshots, annotated images, or UI captures – rather than text descriptions alone, allowing the model to analyze the same on-screen context the user is working from. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, developed this workflow through …

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Interpreting the Last Three Google Core Algorithm Tweaks

Google's explosive 2024-2025 core updates - December's content cull, March's E-E-A-T enforcement, June's satisfaction surge - slashed some thin site's traffic by 80%. Reclaim dominance: Infuse real evidence, expert bios, and intent-deep guides with videos & schema.

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AI provenance definition

How to Track Your AI Search Visibility: Tools, Metrics, and Provenance

Is your brand invisible in AI search results? This guide decodes "AI provenance" and Generative Engine Optimization (GEO) to help you take control. Discover essential tools to track mention rates, secure authoritative citations, and convert AI visibility into real revenue. Future-proof your strategy and start dominating generative answers today.

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Stop Using One AI for Everything: Match LLM Models to Tasks

Stop Using One AI for Everything: Match LLM Models to Tasks

LLM model selection for digital marketing is the practice of matching specific large language models to distinct content and campaign tasks based on each model’s measurable output characteristics – rather than defaulting to a single AI tool for all work. Dave Pye, CEO of Fast Frigate Digital Marketing in Burlington, Vermont, ran a controlled experiment …

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Update old articles for SEO and traffic.

How to Turn Old Articles into High-Performing SEO Assets

In terms of SEO strategies, is the updating / redevelopment of older content worthwhile? YES! In fact, it's one of our very favorite. Once a blog post ages, it isn't a write-off. It's part of your invaluable library of opportunity. Let us show you how a new coat of paint will do wonders.

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Vermont Digital Marketing’s Most Competitive Verticals

What are Vermont's most competitive business verticals in terms of digital marketing? Wouldn't YOU like to know? Entrepreneurs and existing SMBs face intense competition. It’s not a big state. Learn how to adapt.

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The Alligator Effect: Why AI Search is Devouring Your Clicks

AI search summaries now deliver answers instantly, making it harder to drive site visits from SERPs. Find out how to stand out and capture high-value visitors in spite of this new alligator era.

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Can Schema Improve AI Search Results for Ecommerce Sites?

Learn how schema markup strengthens AI search and tool inclusion results for ecommerce sites by improving product visibility, CTR and conversions.

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AI Summary Inclusion: Fast Frigate’s Mini-Milestone

Let us regale you with the tale of how Fast Frigate earned our first non-branded AI overview citation in Google Gemini. We might just know what we’ve been talking about.

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Why Schema Markup Is Essential for AI Inclusion

Want your content cited in AI summaries? Schema markup helps platforms like Perplexity and Gemini understand your pages for better inclusion.

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How to Future Proof SEO in 2025

An in-depth look at the changes impacting SEO in 2025 - including the importance of impressions, E-E-A-T, optimizing for user engagement, and future proofing your strategy.

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Fast Frigate Digital Marketing

41 Greene St., Burlington, VT 05401

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