RESOURCES
Dust off our trustworthy logbook to navigate these ever-changing seas.
Just as frigates once scouted the horizon for opportunities and challenges, we chart a clear course through the latest truths and misinformation. Adventure, and knowledge, await.
The Alligator Effect: Why AI Search is Devouring Your Clicks
AI search summaries now deliver answers instantly, making it harder to drive site visits from SERPs. Find out how to stand out and capture high-value visitors in spite of this new alligator era.
Why You Should Optimize for Zero-Volume Keywords
Learn why optimizing content for zero-search keywords with low/no volume is a deadly SEO strategy. They matter more than volume estimates from third-party tools.
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